⚡️ Closing the Gap of Darkness and Elevating Closer to our Soul’s Purpose 🌻 

The past several days may invite us question the direction of where humanity is going. Life may feel heavy, sticky, squeezed, frustrated. In these sparks of darkness, uncertainty, the the possibility lies in our freewill to choose differently. We are being offered an opportunity.

This feeling of heaviness is our external and limited perception of what is truly happening. If we can shift our belief system from darkness to allow ourselves to receive this as a gift — a gift of elevating to our next level, we close the gap to living more according to our true soul purpose.

Anytime we live in this heaviness, we are allowing external factors to control us, causing us to spiral.

Pause. Recognise we are in a reactive spiral, and have gratitude that we are given this opportunity to transmute this energy.

Give ourselves grace knowing our consciousness isn't defined by negative thoughts—it's defined by the decisions we make. We can decide to react, or become proactive and take control to shift our actions toward the light, elevating toward our soul’s desire—which is always to be nurtured.

Choosing to nurture our soul’s desire closes the gap between where we feel we are, and where we are really going.

Each day, ask: "What can I do today to move upward?" Take one small action that aligns with your soul's trajectory.

This becomes our shift from this reactive state to becoming proactive.

Remember: each human being on earth is a gift. We are meant to build, create, and leave meaningful impact in this world. We are supported—and we are not alone.

The future of urban development and planning. The Round thought of everything from biodiversity, 30,000 of wellness space, water and air filtration, fossil fuel free, etc. Read the article here

This article was written back in 2023. Yet, even more relevant now than ever before. Do you think AI can develop consciousness? Read article here 

For sustainable luxury founders weighing expansion versus focus decisions, Rhode's billion-dollar exit reveals a counterintuitive strategic principle. While most brands chase growth through product proliferation, Rhode built acquirable value through deliberate restraint.

In an industry that celebrates scale, speed, and saturation, Rhode outperformed its peers 10 fold. As we all have read, heard, analysed its outlier positioning, there is something deeper and nuanced about this acquisition that I couldn’t resist sharing my thoughts on. Rhode’s ability to exercise restraint. 

Its $1 billion acquisition by E.l.f. Beauty in under three years triggered the expected frenzy of post-mortems: celebrity founder advantage, viral marketing, Gen Z appeal. But while these explain initial awareness, they do not explain sustained performance—certainly not 40% EBITDA margins and over $21 million in revenue per SKU across a mere 10-product portfolio.

As a strategic advisor to purpose-driven beauty and wellbeing businesses, I see Rhode's story as something far more instructive: a modern case study in disciplined brand architecture, operational clarity, and strategic subtraction.

Rhode's rise challenges a dominant assumption in consumer growth models—that value creation scales linearly with product count, distribution width, or capital deployed. In reality, Rhode exemplifies the inverse: in oversaturated markets, the deepest competitive advantage often lies in deliberate limitation.

The Essentials. The Breakdown. The Framework. and The Path Forward.