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Peeling Back the Layers : How Conscious Founders Build Unbreakable Competitive Advantage

Same, same but not

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Energy of the Week

💝 Lifting others with love and being a source of light in their lives.  

The key is asking ourselves: "How can I lift someone without agenda?"

Every person that crosses our path is divinely timed, never a coincidence—it is an opportunity to offer kindness, presence, and support.

These micro connections often span lifetimes, creating opportunities for us to open divine channels that invite receiving abundance in return — often in ways we don’t expect.

Being happy for others costs us nothing yet yields immeasurable returns, as giving automatically opens us to receive unexpected support and blessings.

What got us thinking…

A new EY report analyzing over 500 consumer products manufacturers and retailers reveals the industry faces a critical juncture requiring urgent action to build brand relevance. There is a shifting power dynamic where retailers are gaining leverage through private label expansion and control of consumer data. 78% of retailers believe only one mass-market brand will remain on shelves long-term, with remaining space occupied by private labels and premium brands. Read the article here.

Kirsten Green, Founder of Forerunner gives a masterclass in consumer investing — outlining why products that deliver “relief” will outperform those that offer “delight” Read the article here.

Feature Article

Peeling Back the Layers: How Conscious Founders Build Unbreakable Competitive Advantage

Every week, I hear a version of the same question—from all around the world with founders at 2 am contemplating in quiet moments to passing chats where visionaries answer candidly the question:

"How do we stand out from the noise when sustainability is table stakes?"

If you're building at the intersection of purpose and performance, you've likely felt this friction. The words that once inspired—sustainable, conscious, clean—now circulate through every website, brand brief and marketing deck. Your mission gets diluted in a sea of performative sustainability theater.

The Future Laboratory’s newest report put it plainly: "Sustainability is dead." Not because its urgency has faded, but because the language has been diluted by its sacred power. In this climate, purpose, mission statement, and ethos isn't enough. It's expected. And the brands that thrive are no longer the loudest—they're the most aligned in lived experiences. 

The Essentials. The Breakdown. The Framework. and The Path Forward.

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