Find Joy in the present

Lately, it feels like uncertainty is the only constant. Plans shift. Markets wobble. Timelines blur. In the midst of all that, it’s easy to default to urgency or control. Instead, take a moment, and find joy in the present. Shift your perspective and become the cause, not the effect in whatever is moment you are in.

Ground yourself in the quietness of joy—the one that reminds you what actually matters.

Because from a space of joy, it softens the edges. It helps you see the next step—not from pressure, but from presence.

Purpose will guide you. Capital will support you.

Finding joy in the present will open up your heart, your mind, and reset your body —- allowing you to tune in for clarity, decision making, and lead more in accordance to your deepest desire.

This week, move from that place. Let joy set the tone—before the strategy, before the story, before the outcome.

At Aria Business Advisory, we’ve long believed that the future of luxury lies in alignment: between mission and margin, brand story and supply chain, vision and value, culture catalysts and community. While Violette_FR isn’t a client of ours,  I have been following their journey from its inception. Their continual growth + fundraising journey is a powerful example of what happens when a sustainable luxury beauty brand consciously and intentionally leans into its philosophy—and meets investors who are looking for more than just numbers on a spreadsheet.

This case study isn’t just an analysis. It’s a new path for founders who are building businesses that reflect who they are, where the world is going, and where they can leave a positive impact. It’s also a signal to investors: the next wave of sustainable luxury isn’t just a check on the box—it’s personal, principled, and profitable.

For years, early-stage beauty investments revolved around familiar KPIs: revenue growth, CAC, margins, ARR etc. Brands like Violette_FR are reshaping the conversation. Investors—especially those from family offices and impact-driven funds—are looking deeper. They're seeking philosophical alignment WITH market opportunity.

So what made Violette_FR stand out?

 The Essentials. The Breakdown. Here’s the framework and the path forward.